Since 1966, the professionals at Gus Bates Insurance & Investments have helped guide clients to make smart choices in an increasingly complicated world. The roots of our company are like the roots of Fort Worth, at the very core of our success is a relentless determination to treat people just as we would want our own family to be treated. Trustworthy. Honest. Knowledgeable. Kind. Each is a cornerstone that defines who we are as a company. Our client relationships span generations. In the more than 40 years since Gus Bates, III started this company, we have enhanced our offerings to include a comprehensive range of services including employee benefits, retirement planning, supplemental insurance, property & casualty and personal lines insurance.