Culture & History

Our Roots

The roots of our company are like the roots of Fort Worth, at the very core of our success is a relentless determination to treat people just as we would want our own family to be treated. Trustworthy. Honest.


What's been around for 50 years?

Since 1966, GUS BATES Insurance has been guiding clients through the often complex world of insurance and investments. There are no cookie-cutter clients, so we offer no cookie-cutter solutions. We combine our experience and creativity with close, personal relationships to maximize your options.

That’s 50 years of dedication, and we’re only getting started.


Built on Family Values

In september of 1990 Gus Stewart Bates joined the family business and built onto his father’s Legacy.

"The neatest thing about all of our folks is that we treat each and every one of them like they’re our own. We have such a tightknit group, and it’s all about our people."

-Gus Stewart Bates


Retirement Plan Services

The GUS BATES investment team will strive to design and implement the optimal solution for your firm.

It's always the right time to start retirement planning.

We provide fiduciary consulting and oversight, employee education and individual investment counseling and day to day assistance with administering your retirement plans.


Commercial Property & Casualty

Protect the value of your assets.

At GUS BATES Insurance & Investments, we help our clients plan for the unforeseen. For companies looking to protect the value of their assets, our team takes a holistic view of your organization and ownership to assess any risks within the enterprise.  Our focus is then to help management make educated decisions to mitigate those risks whether it be through structural changes within the organization and/or by offsetting risks in the market using industry leading insurance programs.


Personal Property & Casualty

Our private clients trust us to assess their risk exposure based on their assets, activities, and goals. You can trust us to stay in front of the transforming industry and guide you through your finances.


50 years & withstanding the passage of time

We are delighted with the recommendations from GUS BATES to help protect our business in the event of a claim.

Tammy Bertrand

GUS BATES facilitated more than 60 enrollment meetings in Spanish and English, greatly increasing employee participation in our 401(k) program.

Mitch Beckman